Huntington Woods
Strategy
THE PROBLEM
Huntington Woods is a highly desirable place to live, yet the city lacked a cohesive marketing strategy to reflect its strong sense of community and attract future residents. Without clear messaging or a unified brand approach, the city struggled to communicate what makes it special its belonging, pride, and neighborhood charm.
THE SOLUTION
Wallis Gray Marketing developed a comprehensive marketing strategy designed to strengthen community connection and elevate the city’s identity. The strategy provided clear messaging, storytelling, and visual direction to help Huntington Woods express what makes it one of the most sought-after places to live.
OUR APPROACH
DISCOVER
Conducted community listening to understand values, needs, and perceptions.
DEFINE
Identified core messaging themes rooted in belonging, pride, and place.
DESIGN
Developed visual and communication concepts to represent the city’s character.
BUILD
Crafted a marketing strategy and toolkit aligned with civic goals and community insights.
IMPLEMENT
Conducted community listening to understand values, needs, and perceptions.
GROW
Conducted community listening to understand values, needs, and perceptions.
THE OUTCOME
Huntington Woods gained a clear, compelling marketing direction that celebrates its sense of belonging and community pride. With strategic messaging and visual guidance, the city can more effectively connect with residents, attract new families, and reinforce its reputation as one of the most desirable places to live.
“Wallis Gray captured the spirit of our community beautifully. The concepts were thoughtful, warm, and rooted in what makes Huntington Woods special.”
City Communications Lead
Let’s Build Something That Truly Connects
Whether you’re designing environments, elevating a city’s identity, or bringing next-generation industrial innovation to life, your brand deserves a marketing partner invested in your success. We’re here to bring clarity, focus, and strategic direction to whatever you’re building next.
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