Jo Clay Co Shop
Branding
THE PROBLEM
Jo Clay Co., a handcrafted jewelry brand, had an outdated visual identity and event materials that no longer matched the quality of their products. Their logo, business cards, and event setup lacked cohesion and professionalism making it difficult to stand out in competitive craft markets.
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THE SOLUTION
Wallis Gray Marketing refreshed their visual identity with an updated logo, new business cards, and a full set of event materials including a flyer, pricing sheet with QR code, and branded banner elevating their presence both online and in-person.
OUR APPROACH
DISCOVER
Reviewed current brand assets and event setup to identify gaps.
DEFINE
Established direction for a refreshed aesthetic and clearer brand expression.
DESIGN
Updated the logo and created new business cards aligned to the brand style.
BUILD
Developed an event toolkit: flyer, pricing sheet with QR code, and banner.
IMPLEMENT
Reviewed current brand assets and event setup to identify gaps.
GROW
Reviewed current brand assets and event setup to identify gaps.
THE OUTCOME
Jo Clay Co. entered event season with a polished, unified, and more professional brand. The refreshed identity improved customer perception and engagement, while the new event materials made shopping easier and more intuitive helping the brand stand out and create a stronger overall experience.
"Working with Wallis Gray brought my vision board to life for my small business. The updated brand brought in more sales and I'm so pleased to have worked with the team."
Jordan, Owner
Let’s Build Something That Truly Connects
Whether you’re designing environments, elevating a city’s identity, or bringing next-generation industrial innovation to life, your brand deserves a marketing partner invested in your success. We’re here to bring clarity, focus, and strategic direction to whatever you’re building next.
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