Magna International
Branding
THE PROBLEM
Magna’s brand guidelines were scattered across eight PDFs and separated from their DAM system, making it difficult for global teams and vendors to find accurate, up-to-date assets. This fragmentation led to confusion, outdated materials in circulation, and inconsistent brand application across the organization.
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THE SOLUTION
Wallis Gray Marketing created a centralized online Brand Center that unified all guidelines and connected directly to Magna’s DAM. This provided one reliable, always-current source of truth for brand rules, templates, and assets streamlining access and improving global consistency.
OUR APPROACH
DISCOVER
Audited existing guidelines and DAM structure; conducted benchmarking to identify best-in-class brand systems.
DEFINE
Mapped the user experience and created an intuitive information architecture.
DESIGN
Consolidated and refined guideline content into clear, cohesive sections.
BUILD
Developed the online Brand Center and integrated real-time DAM connectivity.
IMPLEMENT
Audited existing guidelines and DAM structure; conducted benchmarking to identify best-in-class brand systems.
GROW
Audited existing guidelines and DAM structure; conducted benchmarking to identify best-in-class brand systems.
THE OUTCOME
Magna now has a unified, easy-to-navigate Brand Center that ensures teams and vendors worldwide access the correct assets and guidelines every time. The system strengthened brand consistency, eliminated outdated materials, improved efficiency, and established a scalable foundation for Magna’s ongoing brand evolution.
“This brand center changed how our global teams operate. Everything is aligned, accessible, and easy to use — a massive improvement.”
Global Marketing Director, Magna
Let’s Build Something That Truly Connects
Whether you’re designing environments, elevating a city’s identity, or bringing next-generation industrial innovation to life, your brand deserves a marketing partner invested in your success. We’re here to bring clarity, focus, and strategic direction to whatever you’re building next.
Proudly based just outside Detroit, partnering with clients everywhere.