Marcus Baldwin
Strategy + Branding + Digital + Social Media
THE PROBLEM
Author Marcus Baldwin published Foundling but lacked a cohesive marketing strategy, optimized website, and promotional tools needed to increase visibility, attract readers, and drive sales.
THE SOLUTION
Wallis Gray Marketing created a complete marketing foundation refreshing his website, building a media kit, outlining an event and influencer strategy, and developing campaign ads and social content to elevate the book and expand his audience.
OUR APPROACH
DISCOVER
Assessed goals, audiences, and current promotional efforts.
DEFINE
Established positioning and key story themes for marketing.
DESIGN
Refreshed the website and created a professional media kit.
BUILD
Developed a full outreach plan including events and influencer targets.
IMPLEMENT
Assessed goals, audiences, and current promotional efforts.
GROW
Assessed goals, audiences, and current promotional efforts.
THE OUTCOME
Marcus now has a stronger author presence, a refreshed platform, and a clear strategy for ongoing promotion. With cohesive tools and campaigns in place, he’s positioned to reach more readers, elevate visibility, and drive continued book sales.
“Wallis Gray understood my book and my voice better than I thought anyone could! Their thoughtful insight and genuine creativity helped bring my brand into focus and gave Foundling the heartfelt, confident launch it deserved."
Marcus Baldwin
Author
Let’s Build Something That Truly Connects
Whether you’re designing environments, elevating a city’s identity, or bringing next-generation industrial innovation to life, your brand deserves a marketing partner invested in your success. We’re here to bring clarity, focus, and strategic direction to whatever you’re building next.
Proudly based just outside Detroit, partnering with clients everywhere.