Sabre Steel
Branding + Website + Social Media
THE PROBLEM
Sabre Steel’s brand was outdated and inconsistent. Their logo lacked structure, there were no defined colors or typography rules, and marketing materials varied widely across touchpoints. Their website was also outdated and did not reflect their capabilities or industry leadership resulting in a brand experience that failed to convey strength, precision, or reliability.
THE SOLUTION
Wallis Gray Marketing delivered a full brand refresh with a modernized logo, defined color and typography system, and comprehensive brand guidelines. We also rebuilt their website and developed a complete set of updated materials including business cards, letterhead, envelopes, door decals, promotional items, a PowerPoint template, brochure, and a capabilities flyer.
OUR APPROACH
DISCOVER
Conducted a brand audit to identify inconsistencies and opportunities for modernization.
DEFINE
Established the updated brand direction, color palette, and typography system.
DESIGN
Refreshed the logo and crafted a cohesive visual identity.
BUILD
Designed and developed a new website aligned to the refreshed brand.
IMPLEMENT
Conducted a brand audit to identify inconsistencies and opportunities for modernization.
GROW
Conducted a brand audit to identify inconsistencies and opportunities for modernization.
THE OUTCOME
Sabre Steel now has a modern, cohesive brand that reflects its expertise and industry strength. The refreshed identity and new website improved credibility, user experience, and customer engagement, while the updated materials elevated their presence across every interaction. The unified system positions Sabre Steel for stronger communication, increased trust, and long-term growth.
“Our new brand feels modern and confident, exactly what we needed to reflect who we’ve become.”
Vice President, Sabre Steel
Let’s Build Something That Truly Connects
Whether you’re designing environments, elevating a city’s identity, or bringing next-generation industrial innovation to life, your brand deserves a marketing partner invested in your success. We’re here to bring clarity, focus, and strategic direction to whatever you’re building next.
Proudly based just outside Detroit, partnering with clients everywhere.