Social Motto
Branding
THE PROBLEM
Supporting Magna International’s global social presence requires careful alignment with detailed and evolving brand standards. With multiple creative formats and frequent updates to guidelines, maintaining consistency across all social assets became an opportunity to introduce additional brand-focused review and refinement.
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THE SOLUTION
Wallis Gray Marketing served as a brand consultant leveraging our firsthand work building Magna’s Brand Center to review, refine, and approve all creative. Our deep knowledge of Magna’s rules around color, typography, layout, hierarchy, and tone ensured every asset was on brand.
OUR APPROACH
DISCOVER
Immersed in Magna’s refreshed brand system and updated guidelines.
DEFINE
Clarified brand requirements for social content across formats.
DESIGN
Evaluated graphics and animations for strict adherence to brand rules.
BUILD
Provided clear, actionable feedback to adjust and enhance assets.
IMPLEMENT
Immersed in Magna’s refreshed brand system and updated guidelines.
GROW
Immersed in Magna’s refreshed brand system and updated guidelines.
THE OUTCOME
Through close collaboration, Social Motto continued delivering high-quality, engaging content that aligned seamlessly with Magna’s global brand system. The refined review process with Wallis Gray Marketing enhanced consistency, streamlined revisions, and supported a cohesive brand presence across social channels.
“Working with Megan has been a true partnership. On Magna, she’s been an invaluable strategic sounding board, helping us refine brand messaging and visuals while offering a fresh, trusted perspective during content reviews.”
Kimberly Stricker
Founder & Social Media Strategist
Let’s Build Something That Truly Connects
Whether you’re designing environments, elevating a city’s identity, or bringing next-generation industrial innovation to life, your brand deserves a marketing partner invested in your success. We’re here to bring clarity, focus, and strategic direction to whatever you’re building next.
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